Font Fetish: Hoefler and Frere-Jones' Archer

A slab serif anyone could love
Written by Terri Stone on March 12, 2008
Categories: Fonts, Type Design, Typography

Don't tell Jonathan Hoefler or Tobias Frere-Jones, but I have such a crush on their typefaces. Seriously -- when I see just about anything from them for the first time I can only gaze at it, slack-jawed, practically drooling, for hours. (My crushes aren't the prettiest things.)

I'm similarly passionate about one of their newest releases, Archer, although I've seen it for years in the pages of Martha Stewart Living. Now us mere mortals can buy Archer, a slab serif with a many-faceted personality. The least expensive package, which contains 10 styles, is $199. The top of the line is $399 and includes 40 styles in eight weights.

Ready to drool? Take a look at these samples:

What are your type crushes? I dare you to post them in the Fonts and Typesetting Forum!

1

rethink that

Is it really appropriate to have "fetish" in the title of this series of font articles?

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