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How to Follow Up with Potential Clients
Features: Written by Ilise Benun on July 16, 2008
What your prospects say, what you hear, and what they mean are often three very different things. Here's how to know what's really going on and when to follow up to clinch the deal.
Design Successful Logos
Features: Written by Chad Neuman on June 9, 2008
Three logo designers discuss what goes into designing a logo, including typeface choices, inspiration, and overall branding messages.
Online Marketing Tools for Creative Pros
Features: Written by Ilise Benun on October 5, 2007
Social networking, blogs, email campaigns, portfolio sites -- it's all so confusing. Which of the new options is right for your business?
Buzz Marketing -- the Easy Way to Generate Word of Mouth
Features: Written by Ilise Benun on August 12, 2007
Take these four steps to strengthen your business.
The Art of Business: Design on a Shoestring
Features: Written by Eric J. Adams on March 20, 2006
The mark of a good designer is not what can be done with a large budget, but what can be done with a small one. Here are tricks for closing the deal, managing your low-budget client, and creating a winning design.