Cut through Advertising Clutter with Archetypes

Features: Written by Shaun Crowley on November 14, 2007

Advertising has changed a lot over the decades. What started as "Here's the product, now buy it!" ads in the 1950s have turned into "Here's a feeling, now feel it!" ads, in which products appear as personalities, metaphors, and emotions. Psychological theory can help you tap into archetypes that appeal to people at these deeper levels.