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Lexmark's New Printers 'Uncomplicate' Printing at Home
Lexmark's one-cartridge system redefines ease-of-use and affordability for high-quality printing
Written on June 8, 2005
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Lexmark International, Inc. (NYSE: LXK) today announced two new printers that help redefine ease-of-use and affordability in the home printing market for a key group of consumers who want a basic, easy-to-use printer with low-cost supplies.
The Lexmark X2350 All-in-One (AIO) and the Lexmark Z735 use the specially designed #1 cartridge to produce brilliant photos, vibrant color graphics and text with a single technology-rich cartridge, eliminating the need for multiple cartridge "swapping." In addition, with a larger swath and more nozzles than previous entry-level models, these printers feature one of the fastest color speeds available in their classes -- up to 15 pages per minute (ppm) for color or text documents and 4-inch x 6-inch photos as fast as 38 seconds*.
"One source of consumer frustration has been searching for and purchasing multiple printer cartridges for a single printer. With the new X2350 AIO and Z735 inkjet, customers don't have to worry about the cost or hassle of multiple cartridges anymore. The only supply they need is the Lexmark #1 cartridge," said Najib Bahous, Lexmark vice president and president of its Consumer Printer Division.
The new Lexmark one-cartridge system is an economical solution with just a single supply item to replace. The #1 cartridge delivers the home user both high-quality photos and text documents at an affordable rate.
Both the Lexmark Z735 and Lexmark X2350 make printing 4-inch x 6-inch borderless photos a snap thanks to the exclusive Lexmark Imaging Studio software. This software also includes one-step photo fixes that result in brilliant photos that rival professional prints. The new Lexmark X2350 features one-touch scanning and one-touch copying with or without a PC.
Lexmark X2350 features:
- Printing and copying in borderless mode,
- One-touch scanning and copying,
- One-step photo fixes,
- Print speeds up to 15 ppm,
- Resolution up to 4800 dpi for brilliant color photos, and
- Small, compact design.
Lexmark Z735 features:
- Borderless photo printing,
- One-step photo fixes,
- Print speeds up to 15 ppm,
- Resolution up to 4800 dpi for brilliant color photos, and
- Small, compact design.
Pricing and availability
The Lexmark X2350 has an estimated retail price of $69 after a $30 mail-in rebate, while the Lexmark Z735 is expected to retail for $49 after a $30 mail-in rebate. Both models will be available in the coming months and found at popular retail outlets including Best Buy, Circuit City, Staples, Target and Wal-Mart. Models may vary by retailer.
About Lexmark
Lexmark International, Inc. makes it easier for businesses and consumers to move information between the digital and paper worlds. Since its inception in 1991, Lexmark has become a leading developer, manufacturer and supplier of printing and imaging solutions for customers in more than 150 countries. Lexmark reported $5.3 billion in revenue in 2004, and can be found on the Internet at www.lexmark.com.
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