It will be interesting to see the industry's response.

Thanks to tekwrtr for pointing out the typos we all hope we don't make.

It comes in a cool box is no reason to endorse a new product. The whole article reads as an advertisement for Pantone instead of an objective view of a new system. The system is clearly devised as a new stream of revenue. "Blame it on the printer" who already has the impossible job of trying to proof and match on press is a phrase that needs to go. The problems that this new system will create are far bigger than any perceived improvement. Designers will jump at the new system and printers will be forced to accomodate them regardless of whether the system works well or not.